MUMBAI: In a move that feels more like a plot twist than a press release, Socioclout has turned up the heat in India’s influencer marketing game. On 21 April, the integrated media agency named Jayanth Kumar—aka JK—as its new managing partner, signalling its next big growth sprint in the chaotic, meme-fuelled world of digital advertising.

Known for its swagger in producing brand DVCs and pairing them with creator mojo, Socioclout is doubling down. And it’s bringing in heavyweight muscle to do it. JK, formerly senior director at DoubleVerify, knows a thing or ten about digital media measurement, market expansion, and making data dance. At DV, he helped carve out a solid India presence. Now, he’s bringing his know-how and digital war stories to Socioclout’s corner.

"I am incredibly excited to embark on this entrepreneurial journey with Socioclout. The influencer marketing landscape in India is brimming with potential, and Socioclout is uniquely positioned to capitalise on this growth. I am impressed by Bitesh’s vision and the agency’s track record of delivering exceptional campaigns. I look forward to working closely with the team to drive innovation, expand our service offerings, and further elevate Socioclout’s position as a market leader," said Kumar.

Founded by Bitesh Singh, the agency has built an enviable portfolio. With over 100 exclusive creators and more than 10,000 campaigns under its belt, Socioclout’s strategy mixes creator relatability with DVC polish—an approach that’s clicked with global and local brands alike.

"We are thrilled to welcome JK to Socioclout. His extensive experience in the digital advertising industry, combined with his strategic insights, will be instrumental in accelerating our growth and expanding our footprint. We are confident that his leadership will enable us to deliver even greater value to our clients and further solidify our position as a leading integrated media agency," said Singh.

The firm’s CRO Abhilash Singh added, "We are delighted to have Jayanth Kumar join us as managing partner. His proven track record in scaling businesses and deep understanding of the digital landscape will be a tremendous asset to our revenue growth objectives. We believe his strategic vision will perfectly complement our existing strengths and help us unlock new opportunities in the market."

Socioclout’s charm lies in its hybrid formula—influencer-led storytelling meets high-production-value brand films. Toss in data-backed insights and a pricing model that doesn’t set off CFO alarms, and you've got a cocktail clients can't resist.

With JK in the driver’s seat, the agency is gearing up to scale operations, broaden offerings, and ride the next wave of India’s digital boom.