Mumbai: Maxus Content, the content solutions arm of Maxus unveils its next branded content project with The Viral Fev

MUMBAI: Even as ‘digital marketing’, ‘digital ad spends’, ‘mobile advertising’ and ‘online videos’ become part of the

As the media and advertising world in India undergoes catharsis in the form of unlearning, relearning and evolvin

MUMBAI: MEC, a global media agency has launched MEC Touchpoints, a tool that builds on MEC’s knowledge of the consume

MUMBAI: The face of radio and music consumption has changed with the smartphone explosion in India and so has the way

MUMBAI:  Stephen Li’s takeover of OMD’s Asia Pacific business as the new CEO made several headlines in October last y