MUMBAI: It was going to be ‘India’s Greatest Sale Ever’. Therefore, Laqshya Solutions had 24 hours to devise and implement the campaign in such a way that it would take everyone by surprise. The group inundated Bangalore and Delhi with larger-than-life hoardings to grab the attention not only of Flipkart’s competitors but also of the national media.

Laqshya Solutions, the agency division of the Laqshya Media Group, was given a brief by Flipkart, one of India’s leading e-commerce platforms, to create a radical and bold campaign across Delhi and Bangalore. Laqshya Solutions worked to develop and execute the campaign using as much as 70,000 square feet of branding space in the two cities. The media mix included a large format of billboards, mall facades, airport media and digital signages.

Talking about the newly launched campaign, Laqshya Media Group COO Atul Shrivastava said, “We were honoured when India’s e-commerce leaders Flipkart approached us to work on what has been their biggest, boldest campaign ever! Since this was such a crucial campaign for the brand, we took great care in formulating and executing a plan that would create a powerful impact. The very fact that there has been a tremendous reaction from consumers and the media alike, makes us feel like we have definitely accomplished Flipkart’s brief of doing something novel and dramatic.”

Laqshya Solutions has also executed several other campaigns for Flipkart before their Greatest Sale Ever campaign.