Mumbai: News18 India has launched an outdoor campaign to showcase its dominance over its key competitor on the counting day of the 2024 Lok Sabha elections.

The outdoor ads installed in prime locations across Delhi-NCR, communicated the leadership of News18 India, targeting its nearest competitor.

As per the data released by the Broadcast Audience Research Council (BARC), News18 India recorded a whopping 7.69 crore (unrolled) reach on Counting Day. The number one Hindi news channel was at 3.74 crore reach (rolled), leaving behind all its competitors. (Source: BARC | Metric: Reach TG: 2+ | Period: 04th June'24,24 Hrs | Market: HSM |*As per BARC CER)

On the counting day of the 2024 Lok Sabha elections, the News18 network achieved an unprecedented reach of 16.20 crore, surpassing the television reach of the 2024 IPL Finale, which was 10.90 crore. (Counting Day Unrolled Data | Source: BARC | Channel: Network18 (20 channels) | Metric: Reach TG: 2+|Period: 04 June 24, 24 Hrs I Market: All India) (IPL Finale | Source: BARC | Channel: Star Sports (13 channels) Metric: Reach TG: 2+| Period: 26th May'24, 24 Hrs | Market: All India)