MUMBAI: Statiq, has unveiled a dynamic hyperlocal campaign across Chandigarh, Kerala, and Bengaluru. This city-focused initiative is designed to strengthen local engagement, boost app usage, and enhance Statiq’s presence as India’s most accessible and trusted EV charging solution.

With over 8,000 chargers across the country, Statiq continues to expand its infrastructure and simplify EV access through its unified app. This new campaign blends on-ground activations, digital promotions, regional influencer content, and mass media outreach to create a city-specific impact that resonates with local EV users.

Statiq founder & CEO Akshit Bansal said, “EV adoption in India is no longer restricted to Tier-one metros. Real change is happening at the hyperlocal level in residential neighbourhoods, on highways, and in community hubs. With this campaign, we want to build lasting relationships with our users by being visible, trustworthy, and accessible at every touchpoint. Chandigarh, Kerala, and Bengaluru are just the beginning we’re excited to take this momentum to more cities in the coming months.”

Kerala and Bengaluru alone now host over 400 and 600 public Statiq chargers, respectively. The campaign highlights these figures through targeted local storytelling and incentivises new app users with promo codes KRL200, CHD150, and BLR100 offering wallet credits for first-time downloads.

To connect with varied audiences, Statiq is working with regional influencers to deliver city-specific EV stories in local languages. The campaign also includes print and radio tie-ups to reach non-digital audiences, particularly first-time EV adopters.

App-based notifications, Whatsapp broadcasts, and real-time digital ads on platforms like Meta and Google are being used to reach lapsed users and create visibility. Additionally, community activations and physical stalls are showcasing the app’s ease of use and seamless charger access.

This campaign follows Statiq’s recent ‘One Country, One App, All EV Chargers’ initiative, aimed at consolidating India’s fragmented charging landscape into a single, user-friendly experience.

By weaving together technology, regional relevance, and user-first design, Statiq is further accelerating India’s journey towards sustainable and inclusive mobility one city at a time.