MUMBAI: Prime Market Reach (PMR) has appointed Anil Goyal as VP outdoors for its OOH (Out Of Home) operations. Goyal will be based in Mumbai and will handle PMR’s national operations.

“Anil Goyal brings onboard keen understanding of the entire gamut of the OOH media business as a planner and strategist. We understand that his cross-functional skills will be an asset to PMR,” said PMR business head Amit Goyal.

With outdoor media becoming an important part of client’s media plan, Anil Goyal is expected to expand business footprint and utilise PMR client and vendor relationships to the fullest.

PMR helps implement campaigns at Delhi Hythros, with 200 street display units across South and Central Delhi.  These units provide eyelevel and uncluttered exposure to prominent locations near commercial, residential and administrative areas in form of well maintained and aesthetically designed display structures.