Mumbai: 4AM Worldwide, a digital first integrated brand solutions agency, has announced key additions to its leadership team. Jonathan Sreekumaran has been appointed as  chief business officer, and Siddhartha Sahni as chief client and strategy officer. With an  unwavering focus on creativity, strategic thinking, and digital marketing, 4AM has become a trusted  partner for clients. The new appointments align with the agency's commitment to continuous  growth, expansion, and delivering exceptional results for its diverse clientele.

Sreekumaran is a dynamic and results-driven professional who has built strong  relationships with some of the industry's leading brands. His previous mandates have spanned  Leadership, Business Development, and Digital Transformation roles at The Glitch, Brandmovers  India, Isobar, and Dentsu Webchutney. In his new role as chief business officer, Jonathan will be  responsible for overseeing overall business operations, driving client growth, and building a  cohesive team that rests well and enjoys doing great work, while fostering long-term partnerships.

A seasoned marketing strategist, Sahni possesses a deep understanding of consumer  behaviour and market trends with a proven track record in driving brand growth and developing  innovative marketing strategies. He has worked with India's leading agencies, networks and  brands across Mumbai, Delhi NCR, and Kolkata. He has conceptualised, managed, and delivered engaging, measurable, and award-winning Digital and Brand marketing campaigns, for brands  such as Google, Harley Davidson, Jeep, Adidas, McDonalds, Emirates, Volkswagen, Airtel, Warner Bros, Lonely Planet, Panasonic, Nerolac, ITC, among many other brands and institutions  across verticals and industries solving real Marketing and Business problems. In his new role as chief client and strategy officer, Siddhartha will lead the agency's strategic initiatives and drive  data-driven insights to help clients achieve their business goals.  

Speaking on the leadership appointments, 4AM Worldwide COO Meenakshi Aggarwal-Gupta said, “At 4AM Worldwide, our focus has always been on fostering a  culture of creativity, collaboration, and excellence, ensuring continued success for our clients and  people. As we embark on a new chapter of growth and success, we are delighted to bring on board  Jonathan and Siddhartha whose collective expertise, creativity, and passion will be invaluable as  we continue to elevate our work and drive exceptional outcomes for our clients. With their fresh  perspectives, strong industry insights and connections, and alignment with the agency's vision and  goals, our new leaders will play a pivotal role in shaping the future of 4AM and driving the next  phase of growth. Exciting times lie ahead!”

Commenting on his new role, Sreekumaran said, “I am incredibly excited to be a part  of such a dynamic and passionate team at 4AM Worldwide. I look forward to leveraging my  expertise in driving business growth and delivering exceptional results for clients. Together, we will  continue to push the boundaries of what is possible in the advertising industry and create  transformative campaigns that make a lasting impact on our clients and their audiences."

Talking about his appointment, Sahni commented, “4AM Worldwide is uniquely  positioned to provide clients with comprehensive marketing and branding strategies in today’s  digital age. The agency is on an exciting growth trajectory, and I am thrilled to be part of their  journey. I am excited to help reshape the independent integrated network to one that is future ready, has passion, a purpose, and profitability for its people and its partners.”

4AM believes in pushing boundaries, challenging the status quo, and providing unparalleled  strategic guidance and innovative solutions tailored to clients' unique needs. The agency has  successfully built numerous brands across diverse categories, from naming and identity design to  managing integrated campaigns across TV, print, outdoor, radio, digital, and events. The  company's portfolio includes clients from various sectors including BFSI, Film and Media,  Government and PSU, Education, Real Estate, Construction Materials to E-commerce.

The new appointments make 4AM well poised to meet the evolving needs of the industry while  reinforcing the agency's commitment to cultivating top talent.