MUMBAI: IPG Mediabrands has roped in Arun Sharma from Bharti Airtel south Asia. He will be joining in as vice president and will be part of the agency’s Delhi team.

In Airtel, Sharma was heading the media division as vice-president, marketing and head, media.

Sharma has over 17 years of experience of which 10 years were with Airtel. In the telecom company, he was responsible for the brand's media strategy, planning, buying, deployment, ROI measurement, research and execution of marketing budget. He also led various key developments of the telecom brand including the launch of Airtel's new brand identity in late 2010.

Before Airtel, he has worked with leading media agencies and handled a number of brands such as Coke, Nestle, Gillette, J&J and GSK. He has earlier also worked with Universal McCann, which is part of IPG Mediabrands.