MUMBAI: Anymind Group just hit the gas pedal on its AI-native ambitions and they didn’t stop for speed limits. In one of its biggest leadership reshuffles yet, the Singapore- and India-headquartered BPaaS (Business process as a service) player has appointed five heavy-hitters to steer its next-gen business engine into high gear. With talent sourced from Google, P&G, and its own rising stars, Anymind’s management garage is now fully tuned for the next leg of digital transformation.

Announced on 16 April 2025, the appointments reflect the company’s aggressive pivot toward an AI-native BPaaS model essentially, AI meets ops meets scalability. With a focus on marketing, e-commerce, creator economy, and fulfillment, the company is throwing every tool in the tech shed at building a future-ready, hyper-scalable engine for growth.

CEO & co-founder Kosuke Sogo put it plainly, “These appointments mark a significant step forward as we scale our solutions across Asia and beyond. With deep expertise in technology, digital commerce, and fulfillment, we’re strengthening the leadership we need to navigate the next phase of our growth and shape the future of how business is done.”

Ryuji Takemoto takes charge as chief product officer, The company’s first-ever CPO, Takemoto has been with Anymind since day one, literally he was their first engineer in 2016. Now, he will embed AI across the company’s operations, lead the AI App Studio, and integrate next-gen product development across five engineering hubs in Tokyo, Bangkok, Ho Chi Minh City, Bangalore, and Hangzhou.

“As Anymind advances our transformation to become an AI-native company, I am committed to accelerating this journey by deepening the implementation of AI technologies into our platforms and enhance feature sets,” said Takemoto.

Shodai Fujita becomes country manager, Japan, Fujita started as a fresh grad with Anymind, cut his teeth in Thailand and Vietnam, then launched influencer marketing in Japan. After co-leading the Japanese market, he now takes full control of the company’s business in one of Asia’s biggest consumer markets.

“Having started my career at Anymind and grown alongside the company, I’m deeply honoured to now lead our Japan business,” said Fujita, ready to ride the AI wave with local precision.

Kiatisak Watcharapruk joins as MD of creator growth, Fresh out of Google’s Asia-Pacific HQ, where he spearheaded the launch of Gemini and other AI products, Kiatisak steps in to replace Moindy founder Punsak Limvatanayingyong. He now leads the creator growth division, which supports over 2,900 content creators globally.

“I'm thrilled to join Anymind Group at such a pivotal time for the creator economy,” he said. “I'm particularly excited to harness the power of AI to optimise content creation, distribution, and monetisation.”

Masaki Okawa joins as MD of strategy, Ex-P&G exec and Logipeace strategist, Okawa will be driving business across e-commerce, emerging markets, and revenue-scale initiatives. With 16 years of global FMCG experience, he’s got just the toolkit to make spreadsheets and storytelling work together. “I aspire to be a catalyst to take Anymind to the next level,” he said, adding that AI + BPaaS + business dev = his new formula for success.

Steven Tan becomes MD of fulfillment, keeps CEO hat at Arche Digital, Having joined via the acquisition of Malaysia-based Arche Digital, Tan now expands his remit across warehousing, shipping, and Anylogi Anymind’s international logistics platform.

“We’re taking a strategic step to drive further operational excellence and sustainable scalability,” said Tan, looking to connect the dots between offline grit and online smarts. This management power-up follows closely on the heels of Lan Anh Nguyen’s appointment as country manager for Vietnam earlier this year. With a roster this stacked, Anymind seems more than ready to drive their BPaaS machine into uncharted and AI-automated territory.