MUMBAI: Leo Burnett India has brought on board Arjuna Gaur as the executive creative director. In his new mandate, Gaur will lead the creative function of the North operations.

To be based in New Delhi, Gaur will report to Leo Burnett south Asia CCO RajDeepak Das.

Gaur joins the agency from M&C Saatchi Kuala Lumpur. He has 10 years of experience, including stints at Grey and BBDO India, where he worked with RajDeepak.

Speaking about his move, Gaur said, “Most people I met prior to joining Leo Burnett, spoke with great authority about the future of advertising and how their respective agencies were going to define it. Raj, on the other hand, spoke very fast, and threw a million ideas at me. A million very good ideas.”

Gaur is a passionate and energetic creative professional, with several award-winning campaigns to his name. He has worked across categories and brands, his most well-known work being the ‘I Feel Up’ campaign for 7UP, Quaker Oats’ ‘Make India Heart Healthy’ and ‘Art By The People’ for GE India among many others. He has won multiple awards for his campaigns at Spikes Asia, Effies, The One Show and the Kancils in Malaysia.

Das said, “Gaur is one of those few people who personifies ‘creativity’. We have worked together for 7-8 years at BBDO India, and I love the energy he brings to the table. I love that he is a geek, I love that he understands human behaviour, applies it to his craft, and makes the ad-meet-the-tech-meet-the-idea.”