NEW DELHI: InterMiles has brought on Ashish Dhruva as senior vice president - marketing & customer engagement. Prior to joining InterMiles, Dhruva had a 13-year long tenure with leading travel tech organisation, Cleartrip as vice president, marketing.

In his new position at InterMiles, Dhruva will drive marketing strategies for the programme across business verticals through integrated brand strategy, communication, content and digital marketing. He will also be responsible to build on and elevate the company’s capabilities and, establish a culture of excellence in all aspects of marketing.

InterMiles MD & CEO Manish Dureja said, “Ashish brings a wealth of experience to this new role with his heightened understanding of consumer behaviours along with exceptional marketing knowledge. His innovative, consumer-centric approach is a reflection of values we at InterMiles hold close to heart. We warmly welcome Ashish to the InterMiles family and look forward to doing some memorable work together.”

Dhurva said, “The InterMiles team has been doing some truly inspiring work on their journey towards becoming India’s leading travel & lifestyle programme. It is an honour to be part of such a highly creative, driven and passionate team and I look forward to doing some exceptional work with them.”

In his two-plus decades in marketing and brand building, Dhruva has been part of prestigious organisations like Cleartrip, Tata AIG and Justdial, to name a few.