MUMBAI: The head of digital marketing and PR at Hero Cycles, Ashish Tiwari has reportedly stepped down from his position. He was leading the digital marketing and PR team at the company for the past two years. It has not yet been revealed where he will be joining next.

During his tenure at Hero, Ashish Tiwari was functional in leading a comprehensive digital transformation strategy for the entire HMC and was involved in planning and executing seamless change management across various global geographies working closely with multiple strategic business heads. He was also behind one of the most successful moment marketing initiative during Kerala floods.

An IIM Bangalore alumnus, Ashish Tiwari has earlier worked with companies like Jubilant Agri, Vodafone India, and HCL Infosystems.