MUMBAI: Eggfirst has appointed Kaanchan Shah as client services director. In her second stint with Eggfirst, Shah will be based out of the agency’s Mumbai office.

Eggfirst CMD Ravikant Banka said, “Kaanchan brings for clients more than two decades of rich experience in marketing and a rock-steady commitment to excellence. Considering the pace of our expansion and the vision for future, she is a delightful addition to the management team to help us achieve the planned growth.”

Shah added, “Eggfirst has always been like a second home. My earlier stint with Eggfirst, as senior account director planning left an indelible mark and coming back was inevitable.”

Shah was previously with Baggit, a fashion accessory segment company. Prior to that, she also worked at JWT-Fortune.