MUMBAI: In a bid to further strengthen its core team, Volkswagen, Europe’s leading car manufacturer, has appointed Bishwajeet Samal as the head of marketing for Volkswagen passenger cars in India.

Samal is currently responsible for regional marketing, international communications at Volkswagen AG, Germany. 

Saman joined Volkswagen India in 2008 and returns to the homeland with over a decade of experience within the brand Volkswagen. Mr. Samal’s appointment will be effective 1st June 2018.

Volkswagen passenger cars, Volkswagen group sales India director Steffen Knapp says, “At Volkswagen, nurturing in-house talent and offering a diverse platform of enhanced learning is at the core of our brand philosophy. We are confident that Bishwajeet’s extensive experience in Marketing shall contribute to our growth in India.”

Speaking on his appointment, Bishwajeet Samal mentions, “I am extremely overwhelmed to have returned to India and working in this dynamic market. I look forward towards further strengthening the brands’ presence in India.”

Samal will be reporting to Steffen Knapp, director of Volkswagen passenger cars India.