MUMBAI; Blue Star Limited has tapped Mohit Sud, a seasoned Hindustan Unilever executive, to lead its burgeoning air-conditioning empire as group president of unitary cooling products. 

Sud, armed with a mechanical engineering degree and an MBA from XLRI Jamshedpur, brings over two decades of soap-selling savvy to the cooling game. After cutting his teeth across India flogging everything from detergents to beauty potions, the former vice president will now build Blue Star's market position.

Sud will shoulder end-to-end responsibility for the company's portfolio of room air conditioners, deep freezers, water coolers, visi coolers and modular cold rooms—essentially anything that keeps things nippy. His remit covers the full gamut: sales, marketing, service, R&D, manufacturing and supply chain.

"The market for room air conditioners and commercial refrigeration products is poised for exponential growth in the coming years, and we aim to further buildon our leadership position and grow our market share,”   declared  Blue Star managing director B Thiagarajan. “Mohit’s rich experience in sales, distribution and marketing will be extremely valuable.’’

"The Company has been on a growth path, and I am very optimistic about our prospects. To be future-ready, we have been making significant investments in R&D, manufacturing, digitalisation, sales and marketing. Simultaneously, we are strengthening our leadership team with external and internal talent. Mohit is an important addition to our team as wescale our consumer-facing businesses,” added chairman & managing director Vir S Advani.