NEW DELHI: Carat India, the flagship media agency from the house of Dentsu International, has appointed Ashish Singh as vice president - planning.

In his new role, Singh will report into Carat India CEO Anita Kotwani, and will lead the agency’s digital mandate for north and east. Singh will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients.

Kotwani said, “He comes in with the mandate to drive the larger north and east offices for Carat India and help drive value for our key global clients like Microsoft, Mastercard, Phillips and local clients like Havells, DS group and others. With his domain expertise across the changing digital eco-system and his love for being a lifelong learner, I am confident that our clients will see the best of data, creative and technology amalgamation under his leadership to help drive their business outcomes.”

Prior to this, Singh was with Mindshare India where he held the position of partner – digital.

“With continuous change in the media ecosystem, digital is the battleground for all types of businesses where consumers are accustomed to connectedness. Carat is known for its integrated communication planning backed by some of the cutting-edge analytical tools in the industry. I look forward to this journey where together we focus on growth, expansion and nurture talent," Singh added.