NEW DELHI: Saatchi & Saatchi Propagate CEO Priya Jayaraman has moved on, the agency said in a statement on Thursday.

Jayaraman was the founder of Propagate (erstwhile Propaganda India), which was later acquired by the Publicis Groupe and merged with L&K Saatchi & Saatchi (LKSS) in 2019 and rechristened Saatchi & Saatchi Propagate.

It's been a decade of a journey of creating a digital agency from inception and seeing it through to becoming a part of a global entity," said Jayaraman. "I feel blessed and humbled to have met such fabulous colleagues who built their careers here, of many clients who trusted their journey with us."

She will be replaced by Charles Victor, who has been elevated to chief operating officer. Victor has been with LKSS for 15 years, working across creative, mainline and digital. In his new role, he will be responsible for driving business growth and strategic direction at the agency while also continuing to serve as the executive director of LKSS. He will report to managing director LKSS Paritosh Srivastava.

“Would like to thank Priya immensely for her contribution and hard work in making SSP into a powerful digital offering with a national footprint with some amazing client partners and talent,” said Srivastava.

Saatchi & Saatchi Propagate has also appointed Sabah Iqbal as SVP and head. She will report to Victor and joins the agency from Digitas, where she was SVP – west and south.

The full-service digital agency boasts a roster of high-profile clients, such as MaxLife Insurance, Max Group, Scripbox, Practo, ESPN CricInfo, Embassy Springs, Revlon, Dailyhunt among others.