Mumbai: CoinDCX, crypto exchange and India’s first crypto unicorn, has announced the appointment of Anjali Kakkar as vice president of corporate communications, bolstering its public outreach and advocacy efforts. 

In this new role, she will lead CoinDCX’s strategic efforts to strengthen awareness and education of crypto and blockchain in India and beyond, the crypto exchange platform stated.  

In her capacity as corporate communications vice president, Kakkar will lead both the internal as well as external communications charter for CoinDCX, bolstering the company’s communications and public relations in the crypto, blockchain, tech, and innovation sectors.

Prior to joining CoinDCX, Kakkar spearheaded corporate communications across financial services, food and agriculture, telecom and digital marketing services. She was formerly the vice president of communications at HSBC’s Global Finance Centre. She brings with her a wealth of experience from media and analyst relations, employee and leadership communications, to brand management and thought leadership.  

“I am thrilled to step into the dynamic digital asset space and bring my learnings and my experience across various industries to further CoinDCX’s communications for internal and external stakeholders," said Anjali Kakkar on her appointment.

This announcement follows the recent appointment of Mridul Gupta as chief operating officer, who will be focused on accelerating the strategic growth of CoinDCX, while augmenting its product portfolio, marketing, partnerships, and operations. As CoinDCX expands and strengthens its team, the company has strengthened the ranks of its marketing, legal, compliance and policy teams, establishing a strong foundation for further growth and development, it said in a statement.

“Communications is a critical function for CoinDCX—especially with our endeavor to educate the masses about cryptocurrency and its position as a growing asset class in India," said CoinDCX head of brand, marketing and communications Ramalingam Subramanian. "Anjali will be essential to furthering CoinDCX’s position in the country, building trust with our customers and investors, and reinforcing our commitment to imbue openness and transparency in our marketing and communications efforts.”