Mumbai: DENTSU CREATIVE India has roped in Surjo Dutt as the CCO (chief creative officer) for the West & South regions, effective from 1 September.
As per the mandate, Dutt will spearhead creative excellence at DENTSU CREATIVE India, leading the charge in aligning with the agency's global vision. Collaborating closely with the creative teams, he will develop transformative solutions that harness the power of Modern Creativity to elevate brands and fuel business growth.
Armed with 24 years of experience, Dutt has worked on over 400 campaigns across 70+ brands and 20+ categories, solidifying his position as one of the most accomplished and prolific creative leaders. As the former chief creative officer at FCB India, he played a pivotal role in leading the agency's success story in the country. Prior to that, Dutt led the establishment and growth of Sapient Nitro's advertising business as the national creative director - North. He also made significant contributions as the vice president and executive creative director (ECD) at JWT.
Throughout his career, Surjo has worked with brands such as Pepsi, Frito Lay, Hero Motocorp, GSK, Google, Uber, Vistara, Dominos, Pernod Ricard, Nokia, Airtel, Nestle, and British Airways, to name a few. In addition to this, he has won numerous national and international awards.
In his new role, Dutt will report into DENTSU CREATIVE India CEO (chief executive officer) Amit Wadhwa.
Commenting on the appointment, Wadhwa said, "I am delighted to welcome Surjo as our creative partner on this exciting journey at DENTSU CREATIVE India. Having previously worked alongside Surjo, I am well aware of his incredible talent for building powerful brands - a quality he has consistently demonstrated across every project he has been involved in. His seamless grasp of strategic contributions and deep understanding of the contemporary media landscape make him the ideal candidate to embody our philosophy of 'Modern Creativity’. I firmly believe that together we will produce work that will leave a lasting mark in the industry.”
Dutt added, "Dentsu has established itself as a creative powerhouse in India, delivering impactful campaigns that have made a huge impact across various categories. The conglomerate’s work has garnered recognition not only within the industry but also at prestigious national and international award platforms. I am genuinely thrilled and deeply grateful for this incredible opportunity. I extend my gratitude to Amit and the dentsu team for acknowledging the value of my work and approach. I am looking forward to playing my part in this exciting new phase of DENTSU CREATIVE’s journey in India. The fact that I have previously worked with Amit and thoroughly enjoyed every moment of it is the icing on the cake for me."
