MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network that has been in the news recently for its wins on Maruti Suzuki digital and IKEA, has strengthened its account management team by roping in Megha Jai Sadhwani as the vice-president. She will report to Dentsu Impact president Amit Wadhwa.
This is Megha’s second innings at Dentsu Impact. She worked with the agency for four years before moving to Australia last year. Prior to joining Dentsu Impact, Megha worked with Saatchi & Saatchi in Sydney, where she was responsible for the Mondelez business - Cadbury chocolates, The Natural Confectionery Company and Sour Patch Kids.
“Coming back to Dentsu is like coming back to family for me. The agency houses some of the best minds in the industry and working with such people is always exciting and inspiring. Adding to that is the fact that this is probably the most forward thinking agency in the industry right now, one that has evolved its brand solutions for clients in the most innovative and integrated manner. I’m really looking forward to be part of this evolution and also applying my learnings from the Australian market here,” Megha said.
Other agencies that Megha has worked with include JWT & Publicis, where she handled communication for Pepsi, Nestle chocolates & Nestle Maggi. She also donned the hat of a marketer and worked at Adidas India before making her return to advertising.
Wadhwa said, “Megha is valuable asset wherever she works. What sets her apart is her passion towards brand building and people. With Dentsu Impact growing at a rapid pace we certainly need the right people around to ensure we don’t loose momentum and that’s why the moment she decided to come back to India, getting her back in the team was an easy decision.”