MUMBAI: Dentsu X, an integrated media specialist from Dentsu Aegis Network, has roped in Arabinda Ghosh as chief strategy officer. He will report to Roopam Garg, chief client officer, dentsu X India and will be based out of Delhi.

Ghosh brings with him extensive experience in research and planning spanning two decades. He has worked with big research firms in India such as the Kantar brands–IMRB, TNS, Millward Brown, and Nielsen. 

During his last stint at Kantar, he was the key consultant to Coke and ABInBev for their branding and communication development strategy and has also guided clients on the effectiveness of cross-media impact and how to harness and optimise the consumer journey to achieve the desired brand objectives.

Dentsu X India CEO Divya Karani said, “Having worked with Arabinda on the Tata group media mandate in the past, I am elated once again to have him aboard at dentsu X. In these intervening years, Arabinda has grown tremendously with his rich experience on BAT, Coke and other business. He brings immense value to the company’s capabilities. We are increasingly bringing on board senior talent who can carry forward the learnings of seamless integrated consumer and brand interaction to bear on our clients’ business.”

Ghosh added,  “I find dentsu X to be the most cutting edge and innovative media company, which enables me to pursue my dream. I am excited because dentsu X’s vision of ‘experience over exposure’ encapsulates the future of the entire communication eco-system in a pithy way. I look forward to both being able to contribute and learn as we move forward."