MUMBAI: dentsu X India, an integrated media specialist, part of Dentsu Aegis Network, has roped in Roopam Garg as the chief client officer (CCO).

Garg brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London. His diverse set of exposure spans across FMCG majors, (P&G, Coke, Reckitt Benckiser) Two Wheeler (HMSI), Cars (Tata Motors) and Durable (Samsung)

Given his multi-market, cross category experience, Garg is adept at global best practices. He has tweaked global tools into the Indian market and has also developed strategic media approaches between consumers, brands and their market performance which was then rolled out and adopted in other global markets.

Garg's ability to bring multi-functional teams together to see the unified goal is summed up with his motto, “Brand Wins, We Win”.

Divya Karani, CEO, dentsu X India said, “Roopam brings immense value to the company with his extensive experience and holistic world-view on best practices. We want to increasingly bring on board senior talent who can carry forward the learnings of seamless integrated Consumer and Brand interaction to bear on our clients’ business.”

Garg said, “In my experience across markets, I have come to realize that it’s critical to keep it simple, actionable and measurable for the client. Media is growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly."

Garg will report to Karani, will be based out of Delhi.