MUMBAI: Digital agency, Dentsu Webchutney has roped in Dominic Braganza as creative director. He will be based out of Delhi and will report to Anil Kumar, EVP and branch head.

Dominic’s advertising journey started in 2003 as an account manager leading up to marketing manager. He was trained by some of India’s finest advertising craftsmen and saw his way to picking up a slew of ABBYs every year from 2012 to 2017, which includes a Film Gold and Film Silver for his first two TV commercials. He was the one behind the somewhat controversial (and later awarded) recruitment campaign for Foolish, which went viral on April Fool’s Day 2016, trolling the who’s who of ad-land. Dominic’s last stint was at ITSA as creative director.

Over the course of his career, Dominic has written and directed campaigns for brands like Groupon (later renamed Nearbuy), RedBull, BigRock, Rustomjee, Gelusil, Kit-Kat, Airtel, Invest India, and HCL Technologies.

Dominic says, “My experience working with global technology clients on the advertising as well as on the marketing side helped me understand the tremendous opportunity to grow brands and organisations in ways previously unimagined."