Mumbai: Emami Agrotech has announced the appointment of Debabrata Mukherjee as its chief marketing and strategy officer. The new appointment is seen as a part of the company’s growth strategy.

Mukharjee is an industry veteran with over 28 years of experience in general management, marketing & sales operations, business strategy, & innovation.

In his new role, he will be heading the company’s marketing operations across verticals, i.e., edible oil, spices, soya chunks, and bakery fat. He will also head the innovation strategy for Emami Agrotech’s future roadmap as one of the leading branded food manufacturers in India.

Prior to this, he was serving as the chief marketing officer at the UB Group and was responsible for managing a diverse set of local and global brands like Kingfisher, Ultra, Heineken, and Amstel.

After starting his career with Unilever in Kolkata, Debabrata joined Coca-Cola in 1998 as its franchise manager in Mumbai, with increasing responsibilities over the years in the operations of the company in India, Korea, and South-West Asia. Following a brief stint with the Hindustan Times Group, Debabrata joined United Breweries, where he was in charge of developing a broad-based, winning portfolio and fostering strong consumer centricity.

EAL has recently forayed into the spice and soy nugget markets and sees immense potential for expansion in both the edible oil and food sectors with the right products.

Speaking on the appointment, Emami Agrotech CEO Sudhakar Desai said, "We are very happy to welcome Debabrata (Debu) at EAL. Debu’s rich industry experience, knowledge, and energy are expected to provide impetus to the company’s brand-building initiatives and growth strategy. His inclusion in the leadership team will help us to chart new avenues of organisational expansion and enable our company to reach its full potential in the relevant markets.”