MUMBAI: Favre-Leuba has announced the appointment of Philippe Roten as the new CEO and spokesperson for the brand after the successful tenure of Vijesh Rajan as the brand head. Roten will fully manage Favre-Leuba and lead the transition of the rich history of the brand into a contemporary and exciting future.

Favre Leuba is part of the prestigious Tata Group - a 100-billion-dollar conglomerate, with over a hundred companies across all key continents. Mr Roten brings a wealth of business development experience and significant brand equity building expertise to the company which will be invaluable to the group in this next phase of growth and development.

Roten comes with 18 years of experience in the watch industry which encompasses Retail, Sales, and Commercial Leadership, Managing Brands from the Swatch and LVMH Group, and comes with a strong track record in successfully driving change and improving operating efficiencies.

Speaking on his new role, Philippe Roten said “I look forward to grow the business and brand to great success and celebrate its meritorious achievements with our investors and the team.”