Mumbai: FCB Kinnect has appointed Yogesh Mani Pradhan as group executive creative director (west) to lead creative work at its Mumbai office. With over two decades of experience at Ogilvy, Yogesh has worked with brands including Castrol, Mondelez, Bajaj Chetak, Adidas, Amazon, ITC Vivel, and Mumbai Indians. His notable campaigns include ‘Truckasana’ for Castrol, ‘Sit Together’ for Cadbury Dairy Milk, ‘Boys Don’t Cry’ for Vogue, and ‘I Will Wear Out Plastic’ for UNEP.

Speaking about the appointment, FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “I am thrilled to welcome Yogi to the Kinnect family. His extensive experience in advertising and creative work with a wide range of brands will undoubtedly elevate our creative capabilities. Fondly known as the work-dad, he is exactly what our talent needs – someone to mentor them and build them through the rigour of advertising. Together, Yogi and Neville form a dynamic duo - their complementary partnership promises to deliver exceptional work for our clients.”

FCB Kinnect & FCB/SIX India CCO Neville Shah added, “Yogesh brings with him great ideas, invaluable experience, and sage-like calm. Here to uplift the quality and the craft of the Mumbai office, I am super excited to be reunited and working with him.”

FCB Kinnect group executive creative director Yogesh Pradhan said, "I look forward to working with the Mumbai team to cultivate a vibrant creative culture and camaraderie. I'm thrilled to be part of the FCB Kinnect family as it gathers momentum towards becoming a powerhouse integrated creative agency.”