Mumbai: Independent integrated communication and marketing agency Kaizzen has strengthened its digital operations and brought on board Rakschit Bhardwaj as head of digital. 

He will lead full-service digital offerings and help the new and existing clients transform their digital processes, integrated strategies, brand building, and ROI-driven marketing, MarTech, and experiential services, said the company in a statement.

“We are happy to have someone of Rakschit's caliber joining us. His rich experience in handling digital and creative services for leading brands will help strengthen our services and team," said Kaizzen CEO Vineet Handa. "For Kaizzen, digital is a sunrise market, and we see this as a great opportunity to provide best-in-class services."

Bhardwaj comes with a rich and vast experience of over 18 years in driving digital transformation for brands and creative strategies across the region. His expertise in handling technology, startup, FMCG, and telecom will play a key role in growing operations. He also comes with a girth of experience in leading specific market operations roles and building teams.  

“I am excited to join Kaizzen, a fast-growing, award-winning integrated communication and marketing firm to build the digital footprint across India and the international market. My sincere thanks to Vineet for believing in my capabilities and for having me as part of his team. I look forward to bringing in my learnings to help accelerate Kaizzen’s growth in India," said Bhardwaj.

Bhardwaj has been a part of the leadership and worked with mid and large advertising agencies and corporates including Rediffusion Y&R, DDB Mudra, McCann, Havas Media, TUI, Select Group, and more in the past. Currently based in New Delhi, he has vast experience in managing brands from India, the US, Germany, and Singapore.