MUMBAI: Hindustan Unilever's  executive vice president for marketing Kanika Kalra has put down her papers and is set to join ecommerce giant Snapdeal as its marketing head, as per media reports.  Kalra was brand director for Hindustan Lever's biggest skin cream brand Fair & Lovely. Kalra will focus on gaining deeper customer insights, making the business more customers centric, driving creativity and ensuring quality in all communication at Snapdeal say sources.

Delhi-based Jasper Infotech, which owns and operates Snapdeal, has shortlisted Kalra as replacement for its marketing SVP Srinivas Murthy, sources confirmed to a leading business daily, though Snapdeal  refused to comment when approached. 

Prior to joining HUL eight years ago and working as global brand manager and global brand director, Kalra was a senior manager at Pepsi. She has also worked with Glaxosmithkline Consumer Healthcare Limited and Genpact.