Mumbai: Kapture CX, the SaaS-based customer experience platform, has appointed Garima Rai as the new vice president of marketing.

A customer-focused business strategist, Rai has mastered the art of utilizing data and analytics to drive informed marketing decisions and deliver tangible business outcomes. Her belief in the adage 'the proof of the pudding is in the eating' resonates with her commitment to product-led growth. Her collaborative spirit shines through her history of partnering with business heads and product managers across diverse verticals and geographies for the successful launch of several market-leading products and solutions. Her expertise lies in assessing market potential, devising new market entry strategies, defining precise customer profiles and buyer personas, and shaping product roadmaps, to ultimately drive business growth.

Commenting on her appointment, Kapture CX CEO & co-founder Sheshgiri Kamath said, “Vikas and I are excited to welcome Garima to the team and the rocketship that is Kapture. Garima arrives with an impressive 14-year journey as a seasoned marketer within the B2B software industry. Her wealth of experience and insights make her a valuable asset to our team, and we are genuinely excited to have her join us. This is a step in the right direction for both of us as we look forward to scaling Kapture together in the coming years.”

Before joining the Kapture CX, Rai made significant contributions as a director of marketing at ClearTrail Technologies, where her efforts played a pivotal role in establishing market presence for Klera - a no-code data analytics and process automation platform. Now, she is poised to embark on this exciting new chapter with Kapture. Rai's educational background includes a Master's Degree in Business Administration from INSEAD, a testament to her dedication to continuous growth.

Commenting on the same, Rai said, "I'm truly excited to join Kapture, a company with a remarkable track record of success and growth. I'm committed to building a marketing organization that is enrolled in the company’s strategic vision, and taking this extraordinary journey to even greater heights.”