Mumbai: KidZania, the global leader in interactive educational entertainment, is thrilled to announce the appointment of Hasmukh M. Gorava as the marketing head. In his new role, Hasmukh will lead KidZania India's marketing strategies, leveraging his more than 13 years of expertise in consumer marketing, brand promotions, and 360° media planning.

Hasmukh has a proven track record of developing and growing companies, and his abilities fit in nicely with KidZania's goals for brand expansion and engagement. He excels in defining and executing brand-building strategies, leading cross-functional teams, and driving revenue through effective marketing activities.

With a rich background, including a key role as DGM marketing at Imagicaa, Mumbai, Hasmukh played a pivotal role in planning the go-to-market strategy, achieving a remarkable 70 per cent market share within three years. His strategic efforts positioned Imagicaa as India’s number one entertainment destination for schools.

KidZania India CMO Rahul Dhamdhere expressed confidence in Hasmukh's appointment, stating, "We are excited to welcome Hasmukh M. Gorava as the Marketing Head. His extensive experience and strategic approach will undoubtedly enhance our marketing initiatives. Hasmukh's commitment to driving brand visibility and consumer awareness resonates with KidZania's mission to provide enriching experiences for children."

Hasmukh, equally enthusiastic about his new role, remarked, "I am truly honored to be a part of KidZania, an esteemed organization that has consistently led the industry. I look forward to utilizing my expertise to contribute to KidZania's success, both in India and on the international stage."

In addition to leading KidZania's marketing efforts, Hasmukh's responsibilities include building campaigns and communication strategies in interactive media and direct marketing programs. He will focus on increasing visitors' attendance, developing pricing strategies to maximise KidZania's profit, and monitoring trends to identify new offers and services.

KidZania eagerly anticipates the positive impact of Hasmukh's leadership, driving innovation and sustainable business growth within the organisation.