MUMBAI: Media veteran Leena Singarajah has been named as the managing director, Asia, for Scripps Networks Interactive. Singarajah will be responsible for developing and executing the growth strategy for the Scripps Networks lifestyle business across the region.

Scripps Networks Head of International Lifestyle Channels Derek Chang said that Leena was a consummate professional and widely respected for her deep knowledge of the region and the industry. Her strategic vision, combined with her operational expertise, would be critical to further expand Scripps business across the region.

Singarajah joined Scripps Networks in 2014 as Head of Distribution and Ad Sales, Asia-Pacific, responsible for developing strategies to continue growing distribution and building our regional and local ad sales business. Since joining, Singarajah has overseen the expansion of HGTV in the region and considerably strengthened the regional and local ad sales businesses.