MUMBAI: Madison Media has announced the appointment of two senior level resources to its Digital leadership team. Shobhit Gaur joins the agency as head of North digital and Sandeep Prabhudesai as South Digital and Analytics lead.

Shobhit Gaur comes with over 11 years of experience in digital media having worked across a range of companies such as Starcom, IPG and GroupM. Shobhit will be overseeing the North operations of the agency and has the mandate of enhancing its product offering.

Gaur says, "Madison is witnessing great growth and has great proprietary knowledge, transformative tools and systems and an established and pedigreed roster of clients."

Prabhudesai comes with 11 years of experience in Analytics & digital marketing and has been an old hand of Madison. He was previously working with MEC on Flipkart business. Says Prabhudesai, "Madison is a strong brand with a roster of extraordinary work; work that's been awarded in India."

Madison Media chief digital officer Vishal Chinchankar says: "I am confident that Shobhit & Sandeep will be able to deliver value to our clients through their diverse category experience. Their deep understanding of digital media and strategic skills will help us deliver the best solutions for our clients."

Madison Media was in the news last week for having acquired a majority stake in digital and performance marketing agency HIVEMINDS in Bangalore. The agency currently works with Marico, Asian Paints, Godrej Properties, Raymond, Levis, Tata Chemicals and many other clients in the digital space.