Mumbai: The Mavericks Communications LLP, has announced the appointment of Ravpreet Ganesh as its chief integration officer. Ganesh’s appointment reinforces Mavericks’ vision to provide fully integrated marketing communications services to its clients.

Mavericks has been on a consistent trajectory of integrating public relations, digital marketing, influencer marketing, content marketing and research as a holistic service to its clients bringing harmonization in storytelling and efficiency and effectiveness in campaign management. Over 70 per cent of its clients have chosen Mavericks as their integrated communications partner.

Commenting on the appointment, Mavericks founder & CEO Chetan Mahajan said, “We are very excited to have a highly experienced and dynamic leader like Ganesh join the Mavericks mission. Ganesh has extensive experience in brand communications, creative, digital, content, and influencer marketing. With Ganesh on board, our clients will be able to deepen the integration of marketing services and consequently, the impact on their brand reputation.”

Ganesh comes with over two decades of experience in creative problem solving. She was associated with the Publicis Groupe for over 15 years and played multiple roles during her tenure, including chief integration officer, lead Publicis Content, executive vice president at Leo Burnett and executive director at Publicis. She has been associated with agencies like Rediffusion, Lowe and Dentsu. Ganesh’s role will strengthen strategic and creative thinking across the board.

Talking about the new role, Ganesh said, “Mavericks is a unique agency with its purpose to create an ecosystem of offerings that partners and employees want to belong to. I am looking forward to creating business solutions for all our partners that have the power to create behavioural change. I am excited to be part of the team where partners are put first.”