MUMBAI: Global communications consultancy firm Maxus has promoted Priti Murthy as chief strategy officer in order to strengthen its top brass.

Maxus managing director Kartik Sharma said, “Over the years Priti Murthy has built a strong insights team across offices who are working tirelessly to raise the bar. Priti’s contribution to the business is exemplary and the 2014 award wins for data, research and analytic across forums is a testimony of great work being done by team Insights across clients under her leadership. One can definitely expect very interesting breakthrough initiatives from Priti and her team very soon. A proven leader she will be leading and constructing quite a few cutting edge engagement initiatives for us.”

In her new role, Murthy will be working towards building the Maxus product focusing on Insights, effectiveness and behavior change projects through Moribus, its behavioral science unit for delivering client delight. Additionally she will also be working closely with the Maxus APAC regional planning team in developing new methods and techniques for strengthening our communications planning offering.

Murthy added, “I am delighted to come on board as the chief strategy officer at Maxus.  I am sure my new role will further broaden the horizon for me.  I am excited to bring alive the trinity - data, digital and content. My focus will be to use the right consumer data, to come up with solutions that will deliver for our strong portfolio of clients and take the solutions to the next level with strategic and creative programmes that go beyond just traditional platforms and to blend content and creativity at the heart of our delivery. In the innovative span of time that I've worked here, I have got an encouraging glimpse of a very positive working atmosphere.  My focus will be I look forward towards another thrilling round at Maxus.”