MUMBAI: Mindshare APAC, the global media agency network part of WPP, has appointed Prasanth Kumar or PK as he is popularly known, to the role of south Asia CEO.

Currently head of GroupM's Central Trading Group and a member of GroupM's south Asia executive committee, PK will report to GroupM south Asia CEO CVL Srinivas and Mindshare Asia Pacific COO Gowthaman Ragothaman.

The announcement was made following the news that the current CEO, Ravi Rao will be transitioning into a new role within GroupM, the details of which will be announced shortly.

Srinivas commented, “Prasanth was a unanimous choice for this role. He is a very dynamic leader always full of ideas and a true organisation man. In the past ten years he has played a stellar role in ensuring GroupM's scale is leveraged to maximise value for our clients. He has championed some exciting partnerships for GroupM both in the digital and traditional media spaces. I am sure under his leadership Mindshare will scale new peaks and delight its clients with a quality media product. I'd like to thank Ravi Rao for his contribution and wish him the very best in his new role within the network.”

Kumar’s role is effective 1 March 2015.