MUMBAI: Publicis India has announced the appointment of Nikhil Kumar as vice president. Based out of Mumbai, Nikhil will focus on both organic and inorganic growth for the agency. 

Nikhil Kumar will report to Publicis India COO Paritosh Srivastava. 

Nikhil joins Publics India from Bennett Coleman & Co Ltd where he was the chief manager for The Economic Times (ET), looking after the brand performance and brand health of ET while heading the Brand Equity product portfolio.

Speaking on his appointment, Srivastava says, “We are happy to have Nikhil Kumar on-board the agency. Nikhil has donned multiple hats and comes with rich experience of both sides across organisations. We’re confident that his vast exposure in the realm of marketing and advertising will play a distinctive role in offering meaningful solutions to clients and further strengthening the agency relations.”

An MBA in International Business Management from University of Maryland, USA, Nikhil has a decade-long experience in building brands. In the past, Nikhil has worked both in a marketing role as well as had a fair share of exposure to the advertising world. His experience across diverse brands & agencies including Jet Airways, MullenLowe Lintas Group, Bosch & Siemens and ET will be key in translating the client’s business needs into distinctive brand strategies. In addition, his exposure within the product development domain and his ability to gauge the profitability of brands will further assist agency partners in creating a sustainable impact for their brands. 

Nikhil Kumar adds, “Publicis India has been in the news lately for putting out a plethora of good work and key people appointments. I was impressed by the vision and direction that Paritosh and the team had for the future of the agency and how I would play a key role in shaping it. I’m excited to begin this new chapter and help achieve bigger milestones for the agency.”