Mumbai: Pepperfry, India’s e-commerce furniture and home decor platform, has appointed Shubbam Sharrma as chief growth officer, marking a significant step in the brand’s journey to redefine growth. With over 17 years of expertise across retail, e-commerce, and omnichannel ventures, Sharrma is set to lead Pepperfry’s strategic expansion, focus on customer acquisition, and boost operational efficiency.
In his role as CGO, Sharrma will expand Pepperfry’s presence in the home categories, launch new product segments, and elevate B2B growth through initiatives like the multi-tiered channel partner program and partnerships with Horeca and corporate clients. His proven track record in driving transformative growth makes him a valuable addition to Pepperfry’s leadership team.
Welcoming Sharrma aboard, Pepperfry co-founder & CEO, Ashish Shah said, “We are delighted to welcome Shubbam to the Pepperfry family. His extensive experience in driving growth in retail, coupled with his deep understanding of the consumer landscape, makes him the ideal leader to spearhead our next phase of expansion. We are confident that Shubbam’s vision and expertise will be instrumental in solidifying Pepperfry’s position as the undisputed leader in the furniture, mattress and home décor market.”
Expressing his excitement, Sharrma said, “I’m thrilled to be part of Pepperfry during this exciting phase of its growth journey. For anyone looking to buy furniture, Pepperfry has become the go-to destination. Our aim would be to further enhance this segment with tech-driven innovation and omnichannel integration to complete more and more customer journeys and make the business funnel more efficient. By fostering content and community engagement, we will democratize access for D2C entrepreneurs, helping to bring the best curated collections to our customers”.
Sharrma added, “Our vision is to blend new-age and legacy brands, creating a one-stop destination for all things home—truly the best of both worlds. Furthermore, we see immense potential in the B2B segment, particularly in building a curated platform for architects and interior designers to meet their discerning clients' needs. As any B2B client setting up a workspace requires extensive furniture and decor, we are committed to developing efficient channels to serve this segment effectively. Together, we will set new benchmarks for customer-centricity, operational excellence and innovation.”
Prior to Pepperfry, Sharrma was chief business officer at ImpactGuru, where he drove multi-city growth and optimised operations, marketing, and HR processes. He played a pivotal role in CarDekho’s success in the used car retail space and has consulting experience with KSA Technopak and RedSeer, advising on digital transformation and growth strategies.
