NEW DELHI: Hero Lectro E-cycles has a new chief marketing officer in Rachit Gupta. Gupta comes with a dynamic 12 years of experience in the consumer space. He was associated as a chief marketing officer with EazyDiner for more then two years and played a pivotal role in uplifting the brand's image.

The announcement was made by Gupta on his LinkedIn profile earlier today.

Gupta was earlier associated with brands including Oberoi, Viacom18, LG and Yum Brands.

Lectro is a brand under the Hero Cycles banner specialises in electric pedal assisted bicycles. 

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