MUMBAI: DDB Mudra Group’s agency RAPP India has appointed Kabir Ahmed as group director- brand communication.

Ahmed joins RAPP India from Lowe, Mumbai where he was brand services director.

At RAPP India, Ahmed will be managing clients across the agency's portfolio and report to RAPP India president Venkat Mallik.

Ahmed said, “For me, it was to look at doing something different in advertising. At RAPP India, the true sense of 360 degree, including the digital exercise on a brand, approach to marketing communications and the sheer magnitude of work done for its clients excited me. I look forward to add value to these processes.”

Mallik added, “RAPP India is going through its next phase of growth with a number of new business wins and a truly fabulous array of clients and spread of work. In a typical workday our life moves from a digital assignment to one involving Data and consumer engagement and then to a classical brand-building task. It's a truly exciting period of time when we need people with deep passion for the communications business supported with a high level of energy and versatility. Kabir brings in just the right blend of enthusiasm and experience for the period ahead.”

Backed with an experience of over nine years, Ahmed has worked for both, brand communication and creative execution for clients across agencies like Percept/H, DDB Mudra, Chennai, and Art Advertising, Mumbai.