MUMBAI  Snapdeal has announced that Saurabh Bansal will take on a new role as Vice President and Head of Category Management. In his earlier role as VP - Merchandising Strategy, Bansal lead Analytics and Merchandize Planning at Snapdeal.

In his new role, Bansal will be responsible for end to end category management and would focus on the continued expansion of product and brand assortment on Snapdeal through strategic partnerships.

Congratulating Bansal on the role,  Snapdeal co founder Rohit Bansal  said, “Over the last two years of his tenure, Bansal has played a key role in strengthening product planning and merchandizing pipelines, immensely growing Snapdeal’s consumer reach and resonance. I am confident that in this elevated role, he will bring a sharper focus to Snapdeal’s vision of bringing 20 million daily transacting users to our platform by 2020.”

Speaking about his appointment, Bansal said, “At Snapdeal, we are on an exciting mission together to build India’s most reliable and frictionless commerce ecosystem. I look forward to this new chapter in my Snapdeal journey. Along with my dedicated team, I am committed to making Snapdeal a part of India’s everyday life, by offering the widest assortment of products to our consumers across the country.”

Prior to joining Snapdeal in March 2014, Bansal led strategy and new business initiatives at Jubilant Enpro and was responsible for many bottom line impacting innovations at leading retailers like Metro Cash & Carry and Spencer’s Retail Limited. Bansal holds a degree in Mechanical Engineering from the Birla Institute of Technology and an MBA from the SP Jain Institute of Management.