MUMBAI: Close on the heels of appointing Animesh Sharma as the chief technology officer of Exclusively, Snapdeal has now roped in Amit Maheshwari as CEO of the online premium fashion destination, which it acquired in February 2015.

Maheshwari, who earlier held the position of senior vice president of fashion at Snapdeal, was instrumental in growing the fashion and lifestyle category into one of the most successful businesses, which is well on-course to become a $2 billion business within the current year.

His appointment as the CEO of Exclusively, is part of Snapdeal’s efforts to build Exclusively as India’s largest premium fashion destination.

Snapdeal co-founder and CEO, Kunal Bahl said, “Amit has been a core member of Snapdeal’s leadership team and the driving force behind the exceptional successes of our fashion business. As we create India’s most impactful digital commerce ecosystem, it is important to stay agile and move ahead with assured pace. In this new entrepreneurial role, Amit will be at the helm of Exclusively’s growth and we are certain that with his expertise and intricate knowledge of fashion business, Exclusively will very soon be India’s largest premium fashion destination.”

Maheshwari added, “The move to Exclusively is a continuation of my journey that began three years ago at Snapdeal. We are focussed on building a highly scalable premium fashion business at Exclusively. Together with the dynamic and vibrant team at Exclusively, I am looking forward to this exciting journey ahead.”

Exclusively general managers, Sunjay and Mohini Guleria too welcomed the move. “There is a tremendous void in the online premium and luxury fashion space. The proven leadership from Snapdeal combined with our experience in luxury fashion and creative DNA is a powerful combination to disrupt the industry,” said Guleria.