New Delhi: Soft Bank Group’s former senior director Asia communications and public affairs Paroma Roy Chowdhury is joining Dream Sports as chief communications and advocacy officer.

Dream Sports is the parent company of Dream11, the recent sponsor of IPL 2020 and the leader in fantasy sports category. 

Chowdhury stepped down from her role in 2020.

She has over three decades of experience and has worked as a journalist and communications head across multiple brands such as GE Capital, HP, Bharti Airtel, Google India and SoftBank.

Founded in 2008, Dream Sports include brands such as FanCode, sports accelerator program DreamX, and sports-focused tour agency DreamSetGo. The company has more than 100m users, capitalising on the passion for cricket in the world's second-largest internet market.