MUMBAI: Sprintexx has just upgraded its digital playbook—and it's not subtle about it. The ad tech firm has appointed Uddit Pandey as its new co-founder, handing the steering wheel to one of India’s most seasoned programmatic trailblazers.

The announcement, made on 8 May 2025, signals Sprintexx’s pivot towards a sharper, tech-driven growth trajectory. With close to two decades of experience in programmatic advertising, business acceleration, and strategic media planning, Pandey steps into the role armed with the kind of experience that reshapes playbooks.

Sprintexx expects Pandey to architect a “future-ready ad tech ecosystem”—a blend of programmatic precision, full-funnel strategy and creative muscle. The company said his focus will remain fixed on boosting client ROI, scaling operations and keeping Sprintexx ahead of the curve in the ever-evolving digital media landscape.

"I am thrilled to join Sprintexx as co-founder and look forward to building a future-focused ad tech ecosystem that delivers unmatched value, innovation, and growth for our partners," Pandey said.

Known for pushing boundaries in data-led media execution and strategic partnerships, Pandey has previously led transformation projects for marquee brands. His appointment marks a strategic shift for Sprintexx as it leans harder into media intelligence, omnichannel delivery and audience-led innovation.

With this leadership move, the company signals a strong intent to dominate India’s fast-moving ad tech arena—and beyond.