MUMBAI: Subramanyeswar, better known as Subbu in the industry, has been elevated to the post of group chief strategy officer for MullenLowe Lintas Group post a successful stint as the chief strategy officer at Lowe Lintas. He assumes the new responsibility with immediate effect.

Subbu joined Lowe Lintas as its national planning director in 2011. He has played a chief role in upping the company’s planning product, leading to several ideas bigger than ads. Under his leadership, the planning function at Lowe Lintas has metamorphosed and the resulting end-product has been instrumental in helping clients achieve their objectives. He championed the Group’s effectiveness awards agenda and has played a capital role in the Group winning at prestigious award shows such as APAC Effies, India Effies, Tambuli, Tangrams and the world-renowned Jay Chiat by 4A’s.

Commenting on Subbu’s elevation, MullenLowe Lintas Group group CEO Virat Tandon said, “Subbu has been a fantastic partner for not just our planning, business, and creative leaders, but also for our clients over the past few years. He is a very generous giver of his thoughts, time, energy and passion. In his new role as Group CSO, Subbu will play a crucial role in driving our global model of “hyper-bundled” solutions for our key clients across Lowe Lintas, Mullen Lintas, LinConsult, GolinOpinion, LinEngage, dCell and other strategic collaborations and partnerships. As always, we want to put strategy first, even while developing hyper-bundled campaigns.”

Excited about the new role, Subbu said, “MullenLowe Lintas Group is one of those rare companies to have truly revolutionised the industry with transformational and culture-leading brand ideas and I couldn’t be more honoured to have been chosen to lead the strategy agenda for the entire group. The opportunity ahead for us is vast and a big part of my job is to accelerate our proven strategic thinking ability in this turbocharged technology and the data-led world, with “hyper-bundled solutions” that give an unfair share of attention to our Clients’ businesses, brands, and reputations.”