MUMBAI: Treebo Hotels, a budget hotel chain, has appointed Nishant Gupta as the head of brand and marketing. It has an inventory of 10,000 rooms and 400 hotels in over 85 cities.
Gupta is a marketing professional with over 10 years of experience in brand and category building. At Treebo, he will spearhead the strategic initiatives to establish the startup as India’s most loved travel brand.
Prior to joining Treebo, Gupta worked at Marico as the group product head for the male grooming category. In this role, he was responsible for managing the P&L of the product portfolio for this category by developing compelling brand campaigns as well developing a strong innovation pipeline. His brand building efforts helped achieve remarkable success for the company for brands like Parachute, Set Wet, and Nihar, many of which saw double digit growth year on year.
Treebo Hotels co-founder Sidharth Gupta says, “Nishant’s expertise in building similar industry-leading consumer brands will help us in this mission. We are excited to onboard him into the leadership team. There are several brand related initiatives in the pipeline which he will be now leading for us. He will also shape the upcoming legs of the marketing campaign that we launched last year.”
Gupta adds, “Treebo has crafted a unique identity in the budget hotel space in a very short span of time. The brand has an unmatched appeal and respect in the market. I am really excited about this opportunity and to be a part of a rewarding journey to build Treebo as the most loved hospitality brand in the country. While this category is cluttered and highly competitive, I believe that our brand building initiatives will keep us ahead in the game and top of mind for customers.”
Founded in 2015, Treebo Hotels offers high-quality travel experience to its customers by providing comfortable and value-for-money accommodation options.
Treebo works on a franchise model with carefully selected, existing, standalone hotels. Treebo aims at enriching lives of every traveller by delivering a delightful experience.
