NEW DELHI: Ride-hailing platform Uber on Thursday said it has elevated Prabhjeet Singh as president of India and south Asia operations. In his new role, Singh will oversee the next phase of growth in the company's mobility business and ensure safety of riders  and drivers across India, Sri Lanka and Bangladesh, a statement said.

Singh was previously serving as director operations (India and south Asia) and head of cities. "I'm delighted to announce that Prabh is replacing me as Uber's new president for India and south Asia, one of our fastest growing and most strategic markets. Prabh is a passionate and innovative leader and has been instrumental in helping build Uber from the ground up and established our category leadership in the ride-sharing market," Uber regional general manager for Asia Pacific Pradeep Parameswaran said.

Singh said, “I’m thrilled to have been given the responsibility of leading Uber in India and south Asia, and look forward to collaborating with exceptional teams and gifted colleagues across the Uber family to strengthen our services and product offerings. Uber is an integral part of the fabric of our cities and as they start moving again, we have prioritised the highest standards of safety, sustainability, and service that our riders and drivers expect of us.’’  

Recently, other key south Asian leaders have also been elevated to wider, regional roles. Former India SA president Pradeep Parameswaran is now the regional general manager APAC.

Singh, an IIT-Kharagpur and IIM-A alum, joined Uber in August 2015 from McKinsey and Co where he was an associate partner. He will be supported in his new role by a seasoned regional leadership team.