NEW DELHI: Laqshya Media has got on board Vikram Hemdev as COO – Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL), the joint venture between Laqshya Media Limited and GMR group.
Prior to joining Laqshya Media, Hemdev’s last assignment was with Times OOH as the business head – traditional out of home & trading. He also successfully handled the Delhi Airport & Mumbai Airport advertising business during critical junctures.
He comes with 18 years of rich experience across the media & advertising landscape, sales & marketing, business operations and P&L management. Hemdev has been associated with the Bennett & Coleman Group for more than a decade handling multiple responsibilities across radio, activations, airport advertising & traditional OOH. In the past he has worked with organisations such as Mercedes-Benz, McCann, Ogilvy, Indian Express & Mphasis.
Hemdev is coming in place of Shashi Sinha who helmed this business for over 10 years. Sinha has had a 12-year-long and successful stint at Laqshya Group with all their business divisions – media assets, OMI and Hyderabad Airport.
About his new role, Hemdev says, “I am very happy to be a part of Laqshya, especially at a time when the OOH industry is going through a reset. The next few months are the most challenging and all our collective experiences are going to get thoroughly tested. I am looking forward to add value, rebuild the airport advertising business, move it in a positive direction and hopefully set new benchmarks.”
Laqshya Media Group CEO Atul Shrivastava said, “Laqshya Media Group is very happy to welcome Vikram Hemdev as the COO of LHAMPL. Post lockdown the demand for travel is seeing a steady increase and air-travel is seen as one of the safest modes of transport. The dwell time at airports has increased significantly and consumers are more alert than ever. A lot of brands have already positioned themselves at Hyderabad Airport keeping the new normal in mind & it is only poised to increase further, very soon!
At this juncture we are delighted to have on board Vikram’s expertise and fresh ideas. I am sure he will take LHAMPL to greater heights. We wish him every success.”
