MUMBAI: Laqshya Media Group has announced the appointment of Vikram Hemdev as COO – Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL), the joint venture between Laqshya Media Limited and GMR group.
He comes with 18 years of rich experience across the Media & Advertising landscape, Sales & Marketing, Business Operations and P&L Management. Prior to joining Laqshya Media Group, Hemdev’s last assignment was with Times OOH as the business head – traditional OOH and trading. He also successfully handled the Delhi Airport & Mumbai Airport advertising business during critical junctures.
He has been associated with the Bennett & Coleman Group for more than a decade handling multiple responsibilities across radio, activations, airport advertising and traditional OOH. In the past, he has worked with organisations such as Mercedes-Benz, McCann, Ogilvy, Indian Express and Mphasis.
Hemdev is coming in place Mr Shashi Sinha who has helmed this business for over 10 years. Sinha has had a 12 years long and successful stint at Laqshya Group with all their business divisions – media assets, OMI and Hyderabad Airport. He moves on to a new assignment and we wish him all the very best in all his future endeavours.
Hemdev said, “I am very happy to be a part of Laqshya, especially at a time when the OOH industry is going through a reset. The next few months are the most challenging and all our collective experiences are going to get thoroughly tested. I am looking forward to add value, rebuild the airport advertising business, move it in a positive direction and hopefully set new benchmarks.”
Laqshya Media Group CEO Atul Shrivastava said, “Laqshya Media Group is very happy to welcome Vikram Hemdev as the COO of LHAMPL. Post lockdown the demand for travel is seeing a steady increase and air-travel is seen as one of the safest modes of transport. The dwell time at airports has increased significantly & consumers are more alert than ever. A lot of brands have already positioned themselves at Hyderabad Airport keeping the new normal in mind & it is only poised to increase further, very soon!
