MUMBAI: ZenithOptimedia Singapore has named Nik Vyas as head of Newcast, the agency’s content division, as it looks to grow and expand its content offering.

Vyas has been part of the Newcast London team for six years, where he was instrumental in the set-up and diversification of the unit into a broad range of content areas.

Vyas said, “This is a very exciting time to be joining the talented team at ZenithOptimedia Singapore. The value and power of content is increasingly understood and there are growing opportunities for creating connected campaigns that work for both brands and consumers. I’m looking forward to working with our partners to create and distribute quality content, which gets audiences excited.”

ZenithOptimedia Singapore MD Helen Lee added, “We are looking forward to tapping into Nik’s extensive experience. He will undoubtedly play a pivotal role in developing rich brand experiences for our clients and their consumers.”