NEW DELHI: Actor Kangana Ranaut has been appointed as the new brand ambassador for fashion jewellery brand Voylla. Moreover, the company, which started as an e-commerce only brand, is also looking at opening as many as 100 brick and mortar stories over the next 24 months.

Voylla Fashion founder and CEO Vishwas Shringi said, “For us, it was a strategic fit since Kangana personifies the brand. A Voylla woman is independent, progressive, and truly believes in a woman's choice to look good and feel good. We are extremely delighted with this endorsement. We started as an eCommerce only brand but now are well and truly on our way to become a compelling omni-channel brand. We are looking at opening at least 100 stores in the next 24 months. This association with Kangana is a part of well thought out strategy to help us reach out to a very large customer base.”

"It is a pleasure endorsing Voylla. I am very impressed with the design dedication and overall professional approach of the Voylla team. It reflects in the excellent range of jewellery from Voylla. With their plans to open offline retail including the launch of a flagship store in Rajauri Garden in Delhi, I am sure more and more customers will be able to access Voylla's vast range of jewellery,” added Ranaut.

Voylla had received seed fund from Snowleopard Momentum LLC and has recently raised a SeriesB funding from Peepul Capital. Voylla is currently sold through its monobrand site, 29 online channels and few strategic SIS counters in Future Group led Central.